Web Survey Bibliography
Title An Examination of Online Sampling Techniques
Author Wydra, D., Davies, T.
Source Net Effects 3, 2000
Access date 18.06.2004
Abstract This paper summarizes the results of a large scale concept testing experiment aimed at gathering data regarding the key sampling issues surrounding online panels. Moving beyond the basic parallel testing done previously, this research delves further into the Internet environment and the characteristics of the respondent found therein. Specific topics addressed include parallel test results of sixty Internet vs. mail panel concept studies, demographic analysis of the two methodologies, post-weighting of data, impact of shortened field length, and analysis of varying levels of graphic stimuli.
Year of publication2000
Bibliographic typeConferences, workshops, tutorials, presentations