Web Survey Bibliography
Relevance & Research Question: During the last five years, qualitative online research methods have evolved constantly. However, it is not always clear how the plethora of different methods subsumed under the term “Market Research Online Communities (MROCs)” can be applied optimally. Today online recruitment of participants for MROCs became almost a ubiquity. MROCs are different from offline qualitative research not least because of higher degree of anonymity and absence of face-to-face conversation. This is especially important because similar to offline qualitative research single respondents in MROC-studies can have a huge impact on the quality of the study as such. The question is to what degree single personality traits affect the individual participation behaviour and if the pre-selection of qualitative master data such as personality traits can help the researcher to compose, moderate and analyse MROCs intentionally.
Methods & Data: Our study compares MROCs consisting of exchange and individual 1-on-1 modules in a split-half design, where the single test groups differ in the composition of the participants with regards to their Big Five personality traits (P. Borkenau & F. Ostendorf). Group 1 group consists of participants with average scores dimension of their personality; hence, group 1 is quite homogenous. Group 2 is composed by participants who score extreme values in one of their personality traits; hence, this group is quite heterogeneous. The personal performance on individual tasks will be assessed, as well as the social behaviour within the community. We will also gather a standardized feedback the participants’ experiences after closing the community.
Results: As fieldwork is still not concluded, final results are not available, yet. We expect strong differences in both, the individual level of engagement and the group dynamics.
Added Value: As is it sometimes difficult to engage with MROC participants due to the specific conditions of the internet, it is key for project success to compose communities with right participants. Our case study sheds light on the practical implications for the researcher, when setting up MROCs, and gives best practice examples for qualitative online moderation of different configurations.
Web survey bibliography - Denmark (31)
- Representative web-survey!; 2016; Linde, P.
- Correcting for non-response bias in contingent valuation surveys concerning environmental non-market...; 2015; Bonnichsen, O.; Boye Olsen, S.
- The effect of multiple reminders on response patterns in a Danish health survey; 2015; Christensen, A. I.; Ekholm, O.; Kristensen, P. L.; Larsen, F. B.; Vinding, A. L.; Gluemer, C.; Juel,...
- Disclosure of sensitive behaviors across self-administered survey modes: a meta-analysis; 2014; Gnambs, T., Kaspar, K.
- Self-reported cheating in web surveys on political knowledge; 2014; Jensen, C., Thomsen, J. P. F.
- Improving Survey Response Rates in Online Panels Effects of Low-Cost Incentives and Cost-Free Text Appeal...; 2014; Pedersen, M. J., Nielsen, C. V.
- Online Qualitative Research – Personality Matters ; 2014; Tress, F., Doessel, C.
- Is it what you say, or how you say It? An experimental analysis of the effects of invitation wording...; 2014; Fazekas, Z., Wall, M. T., Krouwel, A.
- Measuring Mobile Phone Use: Self-Report Versus Log Data; 2013; Boase, J., Ling, R.
- Effect of survey mode on response patterns: comparison of face-to-face and self-administered modes in...; 2013; Illemann Christensen, A., Ekholm, O., Gluemer, C., Juel, K.
- ESSnet Data: Collection for Social Surveys using Multiple Modes; 2013; Sattelberger, S., Blanke, K.
- A Framework for the Collection of Universal Client Side Paradata (UCSP); 2012; Kaczmirek, L.
- Does survey experience affect respondents’ reported level of satisfaction?; 2012; Schultz Christensen, A., Ladenburg, J.
- Efficiency of Different Recruitment Strategies for Web Panels; 2012; Hansen, K. M., Pedersen, R. T.
- “Don’t know” the difference - An experimental comparison between Web and CATI; 2011; Schielicke, A.-M., Degen, M.
- On Affordances and Technological Intersubjectivity; 2011; Vatrapu, R.
- Usability and burden measurement in online forms; 2011; Thomsen, P.
- Dynamic Data Editing in online data collection for the Vacant Positions Survey; 2011; Stax, H.-P.
- Utilizing Web Technology in Business Data Collection: Some Norwegian, Dutch and Danish Experiences; 2011; Snijkers, G., Haraldsen, G., Stax, H.-P.
- Does the Inclusion of a Cost Attribute in Forced and Unforced Choices Matter? Results from a Web Survey...; 2011; Pedersen, L. B., Kjaer, T., Kragstrup, J., Gyrd-Hansen, D.
- Utilizing Web Technology in Business Data Collection: Some Norwegian, Dutch and Danish Experiences; 2011; Haraldsen, G., Snijkers, G., Roos, M., Sundvoll, A., Vik, T., Stax, H.-P.
- Examination of a ’Web Mode Effect’. An Experimental Comparison of Web and Paper Based Surveys...; 2011; Shamshiri-Petersen, D., Clement, S. L.
- The impact of incentives and interview methods on response quantity and quality in diary- and booklet...; 2010; Bonke, J., Fallesen, P.
- Measuring Internet And Press Audience In The Media Convergence Era. In Search Of A New Paradigm In Researching...; 2009; Pawlak, J., Póltorak, M.
- Choosing Between Internet and Mail Survey Modes for Choice Experiment Surveys Considering Non-Market...; 2009; Boye Olsen, S.
- Using mobile phones to measure TV-broadcast quality; 2009; Wieland, J. L., Puggaard, B.
- Differential response rates in postal and Web-based surveys in older respondents; 2009; Bech, M., Kristensen, M. B.
- Response rate and completeness of questionnaires: A randomized study of internet versus Paper-and-Pencil...; 2007; Holm- Christensen, K., Hjollund, H. N., Basnov, M., Kongsved, S. M.
- The impact of material incentives on response quantity, response quality, sample composition, survey...; 2004; Goeritz, A.
- Willingness to Pay for Organic Foods: A Comparison between Survey Data and Panel Data from Denmark ; 2002; Millock, K.; Hansen, L.G.; Wier, M.; Andersen, L.M
- Online Research: Methoden, Anwendungen und Ergebnisse ; 1999; Batinic, B., Bandilla, W., Graef, L., Werner, A.