Web Survey Bibliography
Title Forget gamification; try writing a humanized survey
Author Pettit, A.
Source Quirk's Marketing Research Review, February 2014
Year 2014
Access date 11.06.2014
Full text
Abstract
Annie Pettit presents a research-on-research report on a test of traditional vs. more-conversational styles of survey-question wording.
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Year of publication2014
Bibliographic typeJournal article
