This chapter lays out the author's vision of the future, delineated by their three levels of social hierarchy: broadcast, conversational, and community. The author shows how survey researchers can use and embrace these data and methods. The author addresses the “representativeness” question: As they consider incorporating social media data into our work going forward, must abandon the very principles on which modern survey research was founded? What are the statistical challenges inherent in using social media data? The chapter discusses accuracy from the perspective of traditional survey sampling and uses this to inform concerns for Big Data. It then discusses issues related to estimating population values. Three groups of survey estimation such as design-based, model based, and model-assisted are discussed in the chapter.