Web Survey Bibliography
Online questionnaires can easily be complemented by logos, graphics and images. Yet visual cues can influence responses – adding images to survey questions has proven to alter reported frequencies and attitudinal judgments. Our experiment, which was embedded in a web survey on students’ housing conditions (N=4,676), addresses the effects of continuous exposure to a content-related image. Participants saw one of three different residential scenarios or no image, respectively, in the header of each page throughout the whole survey. It is expected that different pictures influence self-rated satisfaction with the current housing situation and the evaluation of city attributes. Contrary to the hypotheses, the choice of image has no effect on answers to attitudinal questions. Possible implications of image positioning and repetition are discussed in the light of this surprising finding.
Web survey bibliography - Survey Methods: Insights from the field (8)
- What do web survey panel respondents answer when asked “Do you have any other comment?”; 2015; Schonlau, M.
- A Free Audio-CASI Module for LimeSurvey; 2015; Beier, H.; Schulz, S.
- Self-identification of occupation in web surveys: requirements for search trees and look-up tables ; 2015; Tijdens, K. G.
- Data Collection Mode Effects On Political Knowledge; 2014; Liu, M., Wang, Y.
- Does the Choice of Header Images influence Responses? Findings from a Web Survey on Students’...; 2014; Barth, A.
- The impact of contact effort on mode-specific selection and measurement bias; 2014; Schouten, B., van der Laan, J., Cobben, F.
- A Comparison of Results from a Spanish and English Mail Survey: Effects of Instruction Placement on...; 2013; Wang, K., Sha, M.
- Research Note: Reducing the Threat of Sensitive Questions in Online Surveys?; 2013; Couper, M. P.