Web Survey Bibliography
In a recent study involving a mixed-mode experiment to recruit members to a consumer panel (Rao, Kaminska, & McCutcheon 2010), we tested the effect of various response-inducement techniques such as advance letters, monetary incentives, and phone follow-up on panel recruitment. The experiment was successful in recruiting individuals to a mixed-mode panel in which members do not receive any form of monetary incentives for their panel participation. Although the experiment used response inducements as a one-time stimulus to motivate individuals to join the panel, no such response inducements were provided for their subsequent panel participation. More than a year after the original experiment was conducted, we examine the question of how the propensity to continue participation in such mixed mode panels differ across the various treatments and demographic groups from which these individuals were recruited. In the current study, we draw upon the panel participation data to examine survival rates and the effect of individuals' demographic characteristics on the odds of staying in the panel. These findings have important implications for long-term panel participation.
Web survey bibliography - In M. Callegaro, R. Baker, J. Bethlehem, A. S. Göritz, J. A. Krosnick and P. J. Lavrakas (eds.): Online Panel Research: A Data Quality Perspective. John Wiley & Sons, Ltd, Chichester, UK (15)
- Validating respondents' identity in online samples; 2014; Baker, R., Miller, C., Kachhi-Jiwani, D., Lange, K., Wilding-Brown, L., Tucker, J.
- The relationship between nonresponse strategies and measurement error; 2014; Malhotra, N., Miller, J. M., Wedeking, J.
- Nonresponse and measurement error in an online panel; 2014; Roberts, C., Allum, N., Sturgis, P.
- Estimating the effects of nonresponses in online panels through imputation; 2014; Zhang, W.
- An empirical test of the impact of smartphones on panel-based online data collection; 2014; Drewes, F.
- Professional respondents in nonprobability online panels; 2014; Hillygus, D. S., Jackson, N. M., Young, M.
- Informing panel members about study results; 2014; Scherpenzeel, A., Toepoel, V.
- Determinants of the starting rate and the completion rate in online panel studies; 2014; Goeritz, A.
- The untold story of multi-mode (online and mail) consumer panels; 2014; McCutcheon, A. L., Rao, K., Kaminska, O.
- Online panels and validity; 2014; Groenlund, K., Strandberg, K.
- Assessing representativeness of a probability-based online panel in Germany; 2014; Struminskaya, B., Kaczmirek, L., Schaurer, I., Bandilla, W.
- A critical review of studies investigating the quality of data obtained with online panels based on...; 2014; Callegaro, M., Villar, A., Yeager, D. S., Krosnick, J. A.
- Online panel research: History, concepts, applications and a look at the future; 2014; Callegaro, M., Baker, R., Bethlehem, J., Goeritz, A., Krosnick, J. A., Lavrakas, P. J.
- Motives for joining nonprobability online panels and their association with survey participation behavior...; 2014; Keusch, F., Batinic, B., Mayerhofer, W.
- Improving web survey quality; 2014; Steinmetz, S., Bianchi, S. M., Tijdens, K. G., Biffignandi, S.