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Web Survey Bibliography

Title Evaluating the Efficacy of Mixed-Mode Intercept Surveys for Complex Questionnaires
Year 2014
Access date 28.08.2014
This paper explores mixed-mode intercept survey data collection. The use of intercept surveys is a generally accepted substitute for probability sampling when the study
population cannot be defined. Transportation researchers, in particular, frequently turn to intercept surveys to collect data on public transit riders because those populations are
nearly impossible to define. In an overview study of 52 transit agencies, Schaller (2005), found that difficulty in rider population delimitation compelled the use intercept survey
methods to survey riders in 96% of cases. A 2013 transportation study of the economic benefits of the Prudential Center in Newark, NJ provides the opportunity to test the efficacy of mixed-mode intercept survey data collection. The study required a complex questionnaire that probed respondent travel and spending behavior. Given the cognitive burden of the questionnaire we theorized that providing respondents multiple-modes to complete the questionnaire would increase cooperation. Therefore, the survey protocol allowed a respondent to complete the questionnaire by paper or on the internet. We hypothesized that event participants would respond positively to an internet option because of rapid increase in smartphones, and indeed a number of participants completed the survey at the event on their smartphones. Given this expectation the survey web survey was optimized for viewing on smartphones. However, we are concerned that the mixed-mode data collection for this study would result in significant mode effects. The study examines data collected at three sports/entertainment events at the Prudential Center between October and December 2013 to examine and quantify mode effects. The information from this study will help inform future researchers about the efficacy and appropriateness of mixed-mode data collection in the intercept survey context. Because data collection is still underway, descriptive and analytic results are not yet available.
Year of publication2014
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 69th Annual Conference, 2014 (20)