Web Survey Bibliography
Title Question Grouping and Matrices in Web Surveys: Using Response and Auxiliary Data to Examine Question Grouping Decisions
Author Bilgen, I., Stern, M. J.
Year 2014
Access date 28.08.2014
Abstract
Due to the time and cost efficiencies associated with web surveys as well as the increase in internet use among American households, survey organizations in the U.S. are increasingly using web surveys. Additionally, the increase in smartphone and tablet use makes the web surveys an attractive mode to be used in addition to the more conventional data collection modes. Hence, web questionnaire design issues, as well as device-specific visual design issues have become an important yet poorly understood aspect of survey research. One of the questionnaire design issues relevant to web surveys is question grouping and utilization of grid matrices. Studies on web surveys have illustrated that the question grouping decisions may be associated with break-offs, item nonresponse, and questionnaire completion times. In this study, we are comparing item nonresponse, questionnaire completion times, and break-offs among three version of the question groupings and in different devices. In order to do so, we have implemented an experiment among 4,000 sampled addresses including a series of survey invitation mailings including a link to the web survey, as well as the instructions on how to complete this survey. In this experiment, three different visual groupings of several health related questions are examined: 1) item-by-item version in which each question is asked on a different screen; 2) small matrix version in which questions are presented via grids on two screens; and 3) full matrix version in which questions are presented via one grid on one screen. Our research aims to shed light on the impact of visual complexity of matrices and utilization of question grouping and grids in web surveys, as well as the comparability of different visual groupings among multiple devices with different screen sizes.
Access/Direct link
Year of publication2014
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 69th Annual Conference, 2014 (20)
- Investigating Response Quality in Mobile and Desktop Surveys: A Comparison of Radio Buttons, Visual...; 2014; Toepoel, V.; Funke, F.
- Assessing the Impact Device Choice Has on Web Survey Data Collection ; 2014; Hupp, A.; Schroeder, H. M.; Piskorowski, A.D.
- Understanding Mobility: Consent and Capture of Geolocation Data in Web Surveys; 2014; Crawford, S. D.; McClain, C.; Young, R.H.; Nelson, T. F.
- Instant Interactive Feedback in Grid Questions: Reminding Web Survey; 2014; Kunz, T., Fuchs, M.
- What Does the Satisfaction with Democracy Measure Mean to Respondents in Different Countries? How Cross...; 2014; Behr, D., Braun, M.
- Using Eye Tracking to Evaluate Email Notifications of Surveys and Online Surveys Collecting Address...; 2014; Olmsted, E. L., Nichols, E. M.
- Respondent Processing of Multiple Images throughout a Web Survey; 2014; Charoenruk, N., Stange, M.
- Using Eye Tracking to Examine the Visual Design of Web Surveys; 2014; Zhou, Q., Ricci, K., Olson, K., Smyth, J. D.
- Achieving Balance: Understanding the Relationship between Complexity and Response Quality; 2014; Kirchner, A., Powell, R.
- Question Grouping and Matrices in Web Surveys: Using Response and Auxiliary Data to Examine Question...; 2014; Bilgen, I., Stern, M. J.
- The Grouping of Items in Mobile Web Surveys; 2014; Mavletova, A. M., Couper, M. P.
- Evaluating the Efficacy of Mixed-Mode Intercept Surveys for Complex Questionnaires; 2014; Puniello, O. T.
- Experiments with Email Formatting; 2014; Lawrence, S., Phillips, B. T.
- Sequential or Simultaneous Multi-Mode? Results from Two Large Surveys of Electric Utility Consumers; 2014; Jackson, C., Ledoux, C.
- Correlates of Attrition in the German Internet Panel: Drop-Outs and Sleepers; 2014; Blom, A. G., Beissel-Durrant, G.
- Survey Breakoff in Online Panels; 2014; McCutcheon, A. L.
- Measuring Nonresponse Bias in Web Surveys: The Role of Health Status; 2014; Zhang, M.
- Providing a Deadline for Response: Results from Two Recent Experiments; 2014; Kaiser, A., Walston, J. T., Medway, R., Ye, C., Tourangeau, R.
- Respondents Playing Fast and Loose?: Antecedents and Consequences of Respondent Speed of Completion; 2014; Thomas, R. K., Barlas, F. M.
- A Glimpse Inside the Mind of a Respondent: Using Paradata to Improve Online Surveys; 2013; Pape, T.; Barron, S.