Web Survey Bibliography
Title Instant Interactive Feedback in Grid Questions: Reminding Web Survey
Year 2014
Access date 08.09.2014
Abstract
Interactive Web-based surveys permit direct interventions depending on respondents’ behaviors similar to interviewer-administered surveys. Previous findings on interactive feedback addressing speeding and nondifferentiation in grid questions showed that prompts slowed down response times and reduced straight-lining in later grid questions without increasing the risk of survey breakoff (Conrad et al., 2009, 2011; Zhang, 2012, 2013). Although these findings are promising, effects of interactive feedback on the prevention of satisficing behaviors in grid questions are rather small. This may be due to the fact that these studies used either a pop-up window or a follow-up Web page to deliver the interactive feedback to respondents. Thus, respondents were supposed to actively return to the grid affected by speeding or nondifferentiation. By contrast, the present experiments implemented interactive feedback that was instantly triggered depending on respondents’ satisficing behaviors, i.e., speeding and nondifferentiation while the respondents were still answering a particular grid question. The underlying idea was that feedback provided instantly while the items were still being answered can address satisficing behaviors more efficiently as compared to delayed feedback provided after the grid was submitted. In a randomized field experimental Web survey conducted among study applicants (n=7454), a between-subjects design was implemented to test the effect of instant interactive feedback with two different kinds of messages asking respondents to either take more time to answer (experiment 1) or to differentiate more between responses to items of the same grid (experiment 2). Initial findings indicated that speeding and nondifferentiation were significantly reduced by either feedback message. Furthermore, effects carried over to later questions. These results suggest that instant interactive feedback has the potential to induce immediate and sustainable improvements in respondent behavior. In addition, results are discussed in view of the precise timing of feedback to obtain best possible effects concerning improved data quality.
Access/Direct link
Year of publication2014
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - Fuchs, M. (33)
- Dynamic Instructions in Check-All-That-Apply Questions ; 2016; Kunz, T.; Fuchs, M.
- The Mobile Web Only Population: Socio-demographic Characteristics and Potential Bias ; 2016; Fuchs, M.; Metzler, A.
- The use and positioning of clarification features in web surveys; 2016; Metzler, A., Kunz, T., Fuchs, M.
- Recruiting Respondents for a Mobile Phone Panel: The Impact of Recruitment Question Wording on Cooperation...; 2015; Busse, B.; Fuchs, M.
- Nonresponse and Measurement Bias in Web surveys ; 2015; Metzler, A.; Fuchs, M.
- Positioning of Clarification Features in Open Frequency and Open Narrative Questions; 2015; Fuchs, M.; Metzler, A.
- Instant Interactive Feedback in Grid Questions: Reminding Web Survey; 2014; Kunz, T., Fuchs, M.
- Respondent Choice of Survey Mode; 2013; Fuchs, M.
- Using Eye Tracking Data to Understand Respondent's Processing of Rating Scales; 2013; Kunz, T., Fuchs, M.
- Dynamic Visual Design for List-Style Open-Ended Questions in Web Surveys; 2013; Fuchs, M.
- Using interactive feedback to enhance response quality in Web surveys. The case of open-ended questions...; 2013; Emde, M., Fuchs, M.
- Reducing Response Order Effects in Check-All-That-Apply Questions by Use of Dynamic Tooltip Instructions...; 2013; Kunz, T., Fuchs, M.
- Effects of Static versus Dynamic Formatting Instructions for Open-Ended Numerical Questions in Web Surveys...; 2012; Kunz, T., Fuchs, M.
- Exploring Animated Faces Scales in Web Surveys: Drawbacks and Prospects; 2012; Emde, M., Fuchs, M.
- Video enhanced web survey; 2011; Fuchs, M., Kunz, T., Gebhard, F.
- The Coverage Bias of Mobile Web Surveys; 2009; Fuchs, M.
- The Coverage Bias of Mobile Web Surveys Across European Countries ; 2009; Fuchs, M., Busse, B.
- Are people sharing their mobile phones? Selection probabilities in cellular telephone surveys; 2009; Fuchs, M., Busse, B.
- Is a cell phone really a personal device? Results from the first wave of a mobile phone panel on sharing...; 2009; Fuchs, M., Busse, B.
- Are Respondents Sharing their Mobile Phones? Preliminary results based on a mobile phone panel in Germany...; 2009; Fuchs, M.
- Dynamic feedback in open-ended questions: Experiments on the visual design language of Web surveys; 2009; Fuchs, M.
- The relative coverage bias caused by the mobile-only population across Europe; 2009; Fuchs, M.
- The Video-Enhanced Web Survey Data Quality and Cognitive Processing of Questions; 2009; Fuchs, M.
- Gender-of-Interviewer Effects in a Video-Enhanced Web Survey: Results from a Randomized Field Experiment...; 2009; Fuchs, M.
- Mobile web surveys: A preliminary discussion of methodological implications; 2008; Fuchs, M.
- Response Effects in Video-enhanced Web Surveys; 2008; Fuchs, M.
- The relative Coverage Error in Telephone Surveys caused by Mobile-Only Populations across Europe; 2008; Fuchs, M.
- Communicative Channels, Cognitive Processes and Question Understanding: Results from a Randomized Field...; 2008; Fuchs, M.
- Gender-of-Interviewer Effects in Video-Enhanced Web Surveys. Results from a Randomized Field-Experiment...; 2008; Fuchs, M.
- Using Audio and Video Clips in Web Surveys — Feasibility and Impact on Data Quality; 2007; Fuchs, M., Funke, F.
- Cognitive processes when answering online questionnaires; 2002; Fuchs, M.
- Cognitive processes in Web Surveys; 2002; Fuchs, M.
- Technology Effects: Do CAPI or PAPI Interviews Take Longer?; 2000; Fuchs, M., Couper, M. P., Hansen, S. E.