Web Survey Bibliography
Title Internet-Based Surveys: Methodological Issues
Author Albaum, G., Brockett, P., Golden, L., Han, V., Roster, C. A., Smith, S. M., Wiley, J. B.
Source Developments in Marketing : Proceedings of the Academy of Marketing Science 2015, p. 289
Year 2014
Database SpringerLink
Access date 19.11.2014
Abstract
Web-based, or internet, surveys are widely used in marketing research, and their use continues to grow. The reasons for this are partly because they provide a number of technological features that are designed to reduce common sources of respondent error that can impact data quality, and partly because compared to traditional self-administered methods they offer advantages in speed, cost, and efficiency of data collection. This session deals with selected methodological issues concerning Web surveys.
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AvailabilityIn-press, to be published
Year of publication2014
Bibliographic typeJournal article
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Book section
Web survey bibliography - Wiley, J. B. (4)
- Internet-Based Surveys: Methodological Issues; 2014; Albaum, G., Brockett, P., Golden, L., Han, V., Roster, C. A., Smith, S. M., Wiley, J. B.
- Visiting item non-responses in internet survey data collection; 2011; Albaum, G., Roster, C. A., Smith, S. M., Wiley, J. B.
- Designing Web Surveys in Marketing Research: Does Use of Forced Answering Affect Completion Rates?; 2010; Albaum, G., Roster, C. A.,Wiley, J. B., Rossiter, J., Smith, S. M.
- Applying theory to structure respondents' stated motivations for participating in web surveys; 2009; Han, V., Albaum, G., Wiley, J. B., Thirkell, P.