Web Survey Bibliography
Web-based, or internet, surveys are widely used in marketing research, and their use continues to grow. The reasons for this are partly because they provide a number of technological features that are designed to reduce common sources of respondent error that can impact data quality, and partly because compared to traditional self-administered methods they offer advantages in speed, cost, and efficiency of data collection. This session deals with selected methodological issues concerning Web surveys.
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Web survey bibliography - Golden, L. (2)
- A multi-group analysis of online survey respondent data quality: Comparing a regular USA consumer panel...; 2016; Golden, L.; Albaum, G.; Roster, C. A.; Smith, S. M.
- Internet-Based Surveys: Methodological Issues; 2014; Albaum, G., Brockett, P., Golden, L., Han, V., Roster, C. A., Smith, S. M., Wiley, J. B.