Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Does Survey Mode Still Matter? Findings from a 2010 Multi-Mode Comparison
Source Political Analysis, 22, 3, pp. 285-303
Year 2014
Access date 19.11.2014

In this article, we present data from a three-mode survey comparison study carried out in 2010. National surveys were fielded at the same time over the Internet (using an opt-in Internet panel), by telephone with live interviews (using a national Random Digit Dialing (RDD) sample of landlines and cell phones), and by mail (using a national sample of residential addresses). Each survey utilized a nearly identical questionnaire soliciting information across a range of political and social indicators, many of which can be validated with government data. Comparing the findings from the modes using a Total Survey Error approach, we demonstrate that a carefully executed opt-in Internet panel produces estimates that are as accurate as a telephone survey and that the two modes differ little in their estimates of other political indicators and their correlates.

Access/Direct link

Homepage (Abstract)/ (Full text)

Year of publication2014
Bibliographic typeJournal article
Full text availabilityAvailable on request