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Web Survey Bibliography

Title A Comparison of Results from Surveys by the Pew Research Center and Google Consumer Surveys
Year 2012
Access date 05.12.2014
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As internet use grows– whether through a traditional computer, tablet, gaming device or cell phone – new techniques are being developed to conduct social research and measure people’s behavior and opinion while they are online. The Pew Research Center has been exploring these new techniques for measuring public opinion and critically evaluating how they compare to more traditional methodologies.
This report examines Google Consumer Surveys, a new tool developed by Google that interviews a stratified sample of internet users from a diverse group of about 80 publisher sites who allow Google to ask one or two questions of selected visitors as they seek to view content on the site. The sample is stratified on age, gender and location; these demographic characteristics are inferred based on the types of websites the users visit, as recorded in their DoubleClick advertising cookie and their computer’s internet address, and then is weighted by these same characteristics to parameters for all internet users from the Current Population Survey. It is neither an “opt in” survey nor a recruited panel but does not constitute a probability sample of all internet users.

Year of publication2012
Bibliographic typeReports, seminars