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Web Survey Bibliography

Title Using Research-Based Practices to Increase Response Rates of Web-Based Surveys
Source EDUCAUSE Quarterly, 34, 2
Year 2011
Access date 07.01.2015

Capturing the data that help define faculty, administrative, and student needs is but one of the many critical functions of IT professionals. Any number of means can be employed to gather the data, including physical equipment inventory, software metrics, community forums, and surveys. However, the survey, particularly the web-based survey, presents something of a problem for many public universities and colleges. While they are relatively easy to make and distribute, survey response is typically weak. Research actually shows a decline in response rates for surveys of all kinds over the past dozens of years. The paucity of feedback from such low response rates seems to encourage "guess-based decision making" more than data-driven decision making. So, even before an IT office can go about determining needs, it faces the problem of trying to elicit responses in a manner that is not as enthusiastically received as many would hope. This article provides advice about survey administration based on findings from the literature as applied to an empirical survey study conducted at Boise State University. The results of the survey gave university IT officials important data about student use and perceptions of campus IT resources, particularly its campus-based computer labs and other support mechanisms. More importantly, the evidence seems to illustrate that adherence to research-based "best practices" can increase response rate for web-based surveys. 

Year of publication2011
Bibliographic typeJournal article

Web survey bibliography - 2011 (622)