Web Survey Bibliography
How do you transform a traditional paper-based instrument that has been in use for 60+ years into a modern web -based application? Nielsen is using an iterative testing process to create such a web -based instrument that could eventually replace paper. Nielsen conducted a series of tests using a probability based address sample to recruit the general population, aged 13 and older, to complete a one week web -based diary of their radio listening. The first web application, or eDiary, pilot test was conducted in 2011. The results of the test identified potential usability issues with the online application such as overlapping time entries and conflicting time issues. Following the field test, a usability study of the online diary application was conducted. Web savvy and non-web savvy participants were invited to use the application and provide feedback on the user experience. The focus of the usability study included content and features of the online diary such as radio buttons, checkboxes, and a slider bar. In winter 2012, an in- home ethnography study was conducted in three markets where participants used scenarios and completed tasks to enter radio listening entries in a diary page. Additionally, expert reviewers were commissioned to review the usability of the overall website from registration to completion of diary keeping. The results from the three studies were consistent and resulted in a re-design of the eDiary application. We will present the results from the eDiary usability study as well as the comparison of the results from the pilot tests. We will show the features of the online diary and the effect usability testing had on data quality such as time precision and duplicate entries. The results show that a simple approach is usually the optimal one.
Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 70th Annual Conference, 2015 (35)
- Effects of Mobile versus PC Web on Survey Response Quality: a Crossover Experiment in a Probability...; 2017; Antoun, C.; Couper, M. P.; G. G.Conrad, F. G.
- The Role of Device Type and Respondent Characteristics in Internet Panel Survey Breakoff; 2015; McCutcheon, A. L.
- Web Survey Invitations: Design Features to Improve Response Rates; 2015; Hughes, J.; Marlar, J.
- Advance Postcard Mailing Improves Web Panel Survey Participation; 2015; Bertoni, N.; Burkey, A.; Caldaro, M.; Keeter, S.; DiSogra, C.; McGeeney, K.
- Mobile Devices for the Collection of Sensitive Information; 2015; Maitland, A.; Mercer, A. W.; Tourangeau, K.; Williams, Do.
- What Is The Impact of Smartphone Optimization on Long Surveys?; 2015; Cole, J.; Brooks, K.; Sarraf, S.
- Examining the Impact of Mobile First and Responsive Web Design on Desktop and Mobile Respondents; 2015; Tharp, D.
- Can An Importance Prompt Reduce Item Nonresponse For Demographic Items Across Web and Mail Modes?; 2015; Israel, G. D.
- Leveraging Area Probability Sampling in Recruiting Households for Web Surveys; 2015; Copeland, K.; Pedlow, K.; Tupek, A.
- Reducing Coverage Error in a Web Survey of College Students; 2015; Daley, K.; Pacer, J.
- Influences on Response Latency in a Web Survey; 2015; Ackermann, A.; Cheng, H. W.; Howard Ecklund, E.; Kolenikov, S.; Phillips, B. T.
- App vs. Web for Surveys of Smartphone Users; 2015; Igielnik, R.; McGeeney, K.
- Where Does the Platform Matter: The Impact of Geographic Clustering in Device Ownership and Internet...; 2015; Bilgen, I.; English, N.; Stern, M. J.; Ventura, I.
- Methodological Considerations in the Use of Name Generators and Interpreters; 2015; Proeschold Bell, R. J.; Eagle, D. E.
- Survey Estimation: How Different Are Probability and Non-Probability Survey Designs?; 2015; Shook-Sa, B. E.; Dever, J. A.
- Experience of Multiple Approaches to Increase Response Rate in a Mixed-Mode Implementation of a Population...; 2015; Ding, M.;Leite-Bennett, A. K.; Landreman, U. E.; Johnson, D. R.; Mehrotra, K.; Rosenkranz, M.; Thompson...
- The Effect of Respondent Commitment on Response Quality in an Online Survey; 2015; Cibelli Hibben, K.; Conrad, F.
- Predictors of Completion Rates in Online Surveys; 2015; Cho, S.; Cohen, Jo.; Kuriakose, N.; Liu, M.
- Boosting Probability-Based Web Survey Response Rates via Nonresponse Follow-Up; 2015; Chew, K.; Fontes, A.; Lavrakas, P. J.
- Adding a Web Mode to Phone Surveys: Effectiveness and Cost Implications; 2015; Beebe, T. J.; Lien, R.; Luxenberg, H.; Rainey, J.
- Web Survey Response Examined from the Perspective of Leverage-Saliency Theory Within a Longitudinal...; 2015; Nares, Y. G.
- Challenging Survey Screen Designs on Smartphones; 2015; Nichols, E. M.; Olmsted, E. L.
- The Effect Usability Testing has on Data Quality: A Design of an Online Diary; 2015; Gentry, R. J.; Pens, Y.
- Making Usability-Testing a Standard Survey Pretesting Methodology; 2015; McFarlane, E.
- Measuring the Effects of Operational Designs on Response Rates and Nonresponse Bias; 2015; Anderson, Me.; Henrikson, N.; King, D.; Ulrich, K.
- A Systematic Generation of an Email Pool for Web Surveys; 2015; Silber, H.; Leibold, J.; Lischewski, J.; Schlosser, S.
- Are Tailored Outreach Efforts Too Costly? An Assessment of a Responsive Design Approach to Control Costs...; 2015; Epps, S. R.; Getman, D. P.; Hall, L. M.; Hunter, J. A.
- Nonresponse Analysis and Adjustment in the Follow- Up Study of a National Cohort of Gulf War And Gulf...; 2015; Dursa, E.; Hammer, H.; Kolenikov, S.; Schneiderman, A. I.
- Return To Sender: An Evaluation of Undeliverable (e)Mail in the Modern Age; 2015; Marlar, J.; Yu, D.
- Evaluating Visual Design Elements for Data Collection and Panelist Engagement; 2015; Christian, L. M.; Harm, D.; Langer Tesfaye, C.; Wells, T.
- Comparing Field and Laboratory Usability Tests to Assess the Consistency and Mistakes in Web Survey...; 2015; Croen, A.; Gonzales, N.; Ghandour, R.; Stern, M. J.
- Cell RDD Respondents Unmasked: Progress Report on Geo and Demo Appends to the Wireless Frame; 2015; DiSogra, C.; Kennedy, C.Mosher, M.
- Cognitive Testing of Survey Translations: Does Respondent Language Proficiency Matter?; 2015; Schoua-Glusberg, A.; Park, H.; Meyer, M.; Goerman, P. L.; Sha, M.
- Culturally-Related Response Styles for Attitude Questions: A Comparative Analysis of Chinese and American...; 2015; Wang, Me.
- Innovative Uses of Paradata Across Diverse Contexts ; 2015; Cheung, G.; Pennell, B.-E.