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Web Survey Bibliography

Title Predictors of Completion Rates in Online Surveys
Year 2015
Access date 04.07.2015

The use of online surveys is now ubiquitous, but there continues to be gaps in survey research about best practices for web questionnaire design. Further, established best practices for web surveys have often been based on research conducted among small samples. In this paper, we aim to improve upon these best practices by analyzing surveys created and conducted on the SurveyMonkey platform, which receives millions of responses to user-created surveys daily. Using this massive dataset, we will glean insights about optimizing the length and types of questions in an online survey. We examine the effects of several factors on survey completion rates, including survey length, types of questions deployed (such as open-ends and matrix-style questions), number of pages, number of answer choices, and other related measures.

Year of publication2015
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 70th Annual Conference, 2015 (35)