Web Survey Bibliography
Probability-based recruitments for web surveys typically use address-based sampling or (in the past) random digit dialing methodology for sourcing their samples. An alternative approach is to source the sample primarily from area probability sampling and then supplement the sample, as needed, from addressed-based sampling (ABS). This alternative approach has the benefit of improving sample coverage. In addition, the use of area probability-sampling with ABS supplements facilities the cost-effective use of in-person interviewing to improve the response rate and minimize bias. The paper will present a case study of the application of this alternative approach for supporting the sample requirements for recruiting households to participate in web surveys. While probability-based sampling for web surveys is desirable on many levels (e.g., sample representativeness, ability to calculate standard errors, less bias in the estimates), low response rates and sample noncoverage remain a challenge to recruiting representative samples for web-based surveys. The application of this alternative approach is useful for any potential study where it is desirable to obtain the highest possible response rate and optimal sample coverage for recruitments of surveys. The paper will describe the considerations in using an area probability approach based on a case study using the NORC area probability sample frame, including a discussion of sampling in rural areas where United States Postal Services addresses can be supplemented by in-person listing. The paper describes the techniques used to replace some area probability clusters using ABS.
Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 70th Annual Conference, 2015 (35)
- Effects of Mobile versus PC Web on Survey Response Quality: a Crossover Experiment in a Probability...; 2017; Antoun, C.; Couper, M. P.; G. G.Conrad, F. G.
- The Role of Device Type and Respondent Characteristics in Internet Panel Survey Breakoff; 2015; McCutcheon, A. L.
- Web Survey Invitations: Design Features to Improve Response Rates; 2015; Hughes, J.; Marlar, J.
- Advance Postcard Mailing Improves Web Panel Survey Participation; 2015; Bertoni, N.; Burkey, A.; Caldaro, M.; Keeter, S.; DiSogra, C.; McGeeney, K.
- Mobile Devices for the Collection of Sensitive Information; 2015; Maitland, A.; Mercer, A. W.; Tourangeau, K.; Williams, Do.
- What Is The Impact of Smartphone Optimization on Long Surveys?; 2015; Cole, J.; Brooks, K.; Sarraf, S.
- Examining the Impact of Mobile First and Responsive Web Design on Desktop and Mobile Respondents; 2015; Tharp, D.
- Can An Importance Prompt Reduce Item Nonresponse For Demographic Items Across Web and Mail Modes?; 2015; Israel, G. D.
- Leveraging Area Probability Sampling in Recruiting Households for Web Surveys; 2015; Copeland, K.; Pedlow, K.; Tupek, A.
- Reducing Coverage Error in a Web Survey of College Students; 2015; Daley, K.; Pacer, J.
- Influences on Response Latency in a Web Survey; 2015; Ackermann, A.; Cheng, H. W.; Howard Ecklund, E.; Kolenikov, S.; Phillips, B. T.
- App vs. Web for Surveys of Smartphone Users; 2015; Igielnik, R.; McGeeney, K.
- Where Does the Platform Matter: The Impact of Geographic Clustering in Device Ownership and Internet...; 2015; Bilgen, I.; English, N.; Stern, M. J.; Ventura, I.
- Methodological Considerations in the Use of Name Generators and Interpreters; 2015; Proeschold Bell, R. J.; Eagle, D. E.
- Survey Estimation: How Different Are Probability and Non-Probability Survey Designs?; 2015; Shook-Sa, B. E.; Dever, J. A.
- Experience of Multiple Approaches to Increase Response Rate in a Mixed-Mode Implementation of a Population...; 2015; Ding, M.;Leite-Bennett, A. K.; Landreman, U. E.; Johnson, D. R.; Mehrotra, K.; Rosenkranz, M.; Thompson...
- The Effect of Respondent Commitment on Response Quality in an Online Survey; 2015; Cibelli Hibben, K.; Conrad, F.
- Predictors of Completion Rates in Online Surveys; 2015; Cho, S.; Cohen, Jo.; Kuriakose, N.; Liu, M.
- Boosting Probability-Based Web Survey Response Rates via Nonresponse Follow-Up; 2015; Chew, K.; Fontes, A.; Lavrakas, P. J.
- Adding a Web Mode to Phone Surveys: Effectiveness and Cost Implications; 2015; Beebe, T. J.; Lien, R.; Luxenberg, H.; Rainey, J.
- Web Survey Response Examined from the Perspective of Leverage-Saliency Theory Within a Longitudinal...; 2015; Nares, Y. G.
- Challenging Survey Screen Designs on Smartphones; 2015; Nichols, E. M.; Olmsted, E. L.
- The Effect Usability Testing has on Data Quality: A Design of an Online Diary; 2015; Gentry, R. J.; Pens, Y.
- Making Usability-Testing a Standard Survey Pretesting Methodology; 2015; McFarlane, E.
- Measuring the Effects of Operational Designs on Response Rates and Nonresponse Bias; 2015; Anderson, Me.; Henrikson, N.; King, D.; Ulrich, K.
- A Systematic Generation of an Email Pool for Web Surveys; 2015; Silber, H.; Leibold, J.; Lischewski, J.; Schlosser, S.
- Are Tailored Outreach Efforts Too Costly? An Assessment of a Responsive Design Approach to Control Costs...; 2015; Epps, S. R.; Getman, D. P.; Hall, L. M.; Hunter, J. A.
- Nonresponse Analysis and Adjustment in the Follow- Up Study of a National Cohort of Gulf War And Gulf...; 2015; Dursa, E.; Hammer, H.; Kolenikov, S.; Schneiderman, A. I.
- Return To Sender: An Evaluation of Undeliverable (e)Mail in the Modern Age; 2015; Marlar, J.; Yu, D.
- Evaluating Visual Design Elements for Data Collection and Panelist Engagement; 2015; Christian, L. M.; Harm, D.; Langer Tesfaye, C.; Wells, T.
- Comparing Field and Laboratory Usability Tests to Assess the Consistency and Mistakes in Web Survey...; 2015; Croen, A.; Gonzales, N.; Ghandour, R.; Stern, M. J.
- Cell RDD Respondents Unmasked: Progress Report on Geo and Demo Appends to the Wireless Frame; 2015; DiSogra, C.; Kennedy, C.Mosher, M.
- Cognitive Testing of Survey Translations: Does Respondent Language Proficiency Matter?; 2015; Schoua-Glusberg, A.; Park, H.; Meyer, M.; Goerman, P. L.; Sha, M.
- Culturally-Related Response Styles for Attitude Questions: A Comparative Analysis of Chinese and American...; 2015; Wang, Me.
- Innovative Uses of Paradata Across Diverse Contexts ; 2015; Cheung, G.; Pennell, B.-E.