Web Survey Bibliography
Online surveys today are often perceived as dull, repetitive, and lacking in involvement and interactivity. Some have argued that market research is not, nor is it intended to be, a form of entertainment but is serious scientific inquiry. Others have looked, more pragmatically perhaps, at what the Internet has to offer and how these techniques might be applied to answer market research problems. The latter offers the greater potential. Market research techniques have evolved over decades to encompass the possibilities within the confines of the methodologies employed. The Internet allows researchers to, once again, “reAthink the question set,” and incorporate elements such as Adobe Flash, a multimedia platform for adding animation and interactivity. Its almost universal installation on PCs has opened up the opportunity to produce question and answer styles that, if nothing else, look engaging and offer a degree of interactivity beyond merely answering questions. Many companies providing programming and hosting services, as well as research institutes themselves, offer Flash toolkits to replace clumsy or timeAconsuming traditional questioning methods. Of the tools in the toolkit, sliders as replacements for scales were among the first to be developed. Yet they remain, at least according to anecdotal evidence, the least popular. This unpopularity probably stems from a lack of understanding of precisely how the slider is being perceived and used by the respondent along with very real concerns about loss of comparability with previous data which may have been collected via a completely different mode. As an industry, we are somewhat conservative and, in the case of scales, there is a feeling that “if it ain’t broke, don’t fix it.” This paper attempts to answer a number of questions about the “standard” 5Apoint Likert Scale and how a FlashAbased alternative might perform in terms of data collected, levels of engagement engendered, and satisfaction with the instrument on the part of the subject, that is the respondent.
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Web survey bibliography - 2009 (509)
- Creation and Usability Testing of a Web-Based Pre-Scanning Radiology Patient Safety and History Questionnaire...; 2016; Robinson, T. J.; DuVall, S.; Wiggins III, R
- Mixed Research as a Tool for Developing Quantitative Instruments; 2009; Onwuegbuzie, A. J.; Bustamante, R. M.; A. A.Nelson, J. A.
- Slider Scales in Online Surveys; 2009; Cape, P. J.
- User’s Guide to the Advance Release of the 2008-2009 ANES Panel Study ; 2009; DeBell, M.; Krosnick, J. A.; Lupia, A.; Roberts, C.
- The denominator problem: Estimating MSM-specific incidence of sexually transmitted infections and prevalence...; 2009; Marcus, U., Schmidt, A. J., Kollan, C., Hamouda, O.
- Survey Research in the United States: Roots and Emergence 1890-1960 ; 2009; Converse, P. D.
- Practical Considerations in Raking Survey Data; 2009; Battaglia, M. P., Hoaglin, D.C, Franklin, P. D.
- Methods for oversampling rare subpopulations in social surveys; 2009; Kalton, G.
- Start of the LISS panel: Sample and recruitment of a probability-based Internet panel ; 2009; Scherpenzeel, A.
- Comparing response rates in e-mail and paper surveys: A meta-analysis; 2009; Shih, T.-H., Fan, X.
- Recycling and waste minimisation behaviours of the transient student population in Oxford: results of...; 2009; Robertson, S., Walkington, H.
- ESS Handbook for Quality Reports; 2009
- ESS Standard for Quality Reports; 2009
- Guest Blog: More on the Problems with Opt-in Internet Surveys; 2009; Langer, G.
- Psychological Factors Affecting Perceptions of Unsolicited Commercial E-mail; 2009; Morimoto, M., Chang, S.
- Innovations in Social Science Research Methods; 2009; Xenitidou, M., Gilbert, N.
- Where Is the unproctored Internet testing train headed now?; 2009; Tippins, N. T.
- Statistical disclosure control for survey data; 2009; Skinner, C.
- Response format effects on measurement of employment; 2009; Thomas, R. K., Dillman, D. A., Smyth, J. D.
- Preserving the integrity of online testing; 2009; Burke, E.
- Mobile surveys from a technological perspective; 2009; Pferdekämper, T., Batanic, B.
- MarketTools TrueSample; 2009
- ISO 26362 Access panels in market, opinion, and social research-Vocabulary and service requirements; 2009
- Internet alternatives to traditional proctored testing: Where are we now?; 2009; Tippins, N. T.
- From the Editor; 2009; Sackett, P. R.
- Exploring mode effects in a panel survey of new businesses; 2009; Santos, B., DesRoches, D.
- Dirty little secrets of online panels. And how the one you select can make or break your study; 2009
- comScore Media Metrix U.S. Methodlogy. An ARF research review; 2009; Cook, W. A., Pettit, R.
- Can we make official statistics with self-selection web surveys?; 2009; Bethlehem, J.
- Attitudes over time: The psychology of panel conditioning; 2009; Sturgis, P., Allum, N., Brunton-Smith, I.
- Association collaborative effort releases online research definitions, expands membership; 2009
- The Effect of Phrasing Scale Items in Low-Brow or High-Brow Language on Responses; 2009; Blasius, J., Friedrichs, J.
- Question and Questionnaire Design; 2009; Krosnick, J. A., Presser, S.
- Attrition in Consumer Panels; 2009; Tortora, R. D.
- Sample Design for Understanding Society ; 2009; Lynn, P.
- The 2008 Confirmit Annual Market Research Software Survey; 2009; Macer, T., Wilson, S.
- Predicting Tie Strength With Social Media; 2009; Karahalios, K., Gilbert, Er.
- A Special Report from the Advertising Research Foundation - The Foundations of Quality Initiative: A...; 2009; Walker, R., Pettit, R., Rubinson, J.
- A Web-Based Tool for Assessing and Improving the Usefulness of Community Health Assessments; 2009; Stoto, M. A., Straus, S. G., Bohn, C., Irani, P.
- The rise of survey sampling; 2009; Bethlehem, J.
- Using an ABS frame to recruit a probability-based online panel; 2009; DiSogra, C.
- Address Based Sampling: How to Do It, Practical Tips; 2009; Dutwin, D.
- Use of Incentives in Survey Research; 2009; Lavrakas, P. J.
- Stochastic properties of the Internet sample; 2009; Getka-Wilczynska, E.
- Continuous Measurement of Musically-Induced Emotion: A Web Experiment ; 2009; Egermann, H., Nagel, F., Altenmueller, E., Kopiez, R.
- E-epidemiology : Adapting epidemiological methods for the 21st century; 2009; Bexelius, C.
- Web based survey: an emerging tool; 2009; Srivenkataramana, T., Saisree, M.
- The Use of Online Methodologies in Data Collection for Gambling and Gaming Addictions; 2009; Griffiths, M. D.
- Questasy: Online Survey Data Dissemination Using DDI 3; 2009; de Bruijne, M., Amin, A.
- Methodeneffekte von Web-Befragungen: Soziale Erwünschtheit vs. Soziale Entkontextualisierung; 2009; Taddicken, M.