Web Survey Bibliography

Title How Sliders Bias Survey Data
Source Alert!, Second Quarter 2013, pp. 56-57
Year 2013
Access date 15.07.2015
Abstract

One of the catchphrases popular in marketing research over the last few years has been “respondent engagement.” In the traditional methodologies of telephone and mail, “respondent engagement” was usually more the avoidance of negatives than the presence of positives – in other words, don’t design a particularly dull, difficult, or confusing questionnaire, and make sure the interviewers sound upbeat rather than bored senseless when they read the questions.

Year of publication2013
Bibliographic typeMagazine article
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Web survey bibliography - Alert! (1)