Web Survey Bibliography
Research showed that adjusting the online survey design to a particular device can improve response quality. However the differences in data obtained this way are not well-established yet. Present study compared PC and smartphone survey data collected over several alternative response formats. Data demonstrated the visibility principle in mobile radio-button format, response order effect in PC radio-button condition, non-differentiation in drop-box with positive or negative initial option. Drop-box with neutral initial response was suggested as optimal smartphone format yielding results comparable to a PC survey. These results demonstrate tailored survey design effect on data.
European survey research associaton conference 2015, ESRA, Reykjavik >>
Web survey bibliography - Allum, N. (4)
- The effect of response formats on data quality and comparability across online PC and smartphone surveys...; 2015; Cleary, A.; Allum, N.; Kolbas, V.
- Understanding Society Innovation Panel Wave 6: results from methodological experiments; 2014; Allum, N., Auspurg, K., Blake, M., Booker, C. L., Crossley, T. F., D'ardenne, J., Fairbrother, M., Iacovou...
- Nonresponse and measurement error in an online panel; 2014; Roberts, C., Allum, N., Sturgis, P.
- Attitudes over time: The psychology of panel conditioning; 2009; Sturgis, P., Allum, N., Brunton-Smith, I.