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Web Survey Bibliography

Title Nonresponse and Measurement Bias in Web surveys
Year 2015
Access date 15.07.2015

Web surveys suffer from substantial nonresponse inducing nonresponse bias in estimates. Various groups cause nonresponse: initial nonrespondents and survey break-offs. A detailed understanding of the relative impact of initial nonresponse and survey break-offs is necessary to select proper strategies. Reducing survey break-off may cause additional measurement bias. Results indicate that the survey break-off bias and the initial nonresponse bias cancel each other and that responses of survey break-offs are less accurate. Therefore, survey break-off should not only be considered regarding the nonresponse bias prevention but also in terms of the measurement error.

Bibliographic typeConferences, workshops, tutorials, presentations