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Web Survey Bibliography

Title Impact of response scale direction on survey responses in web and mobile web surveys
Year 2015
Access date 16.07.2015

Scale direction effect is understudied. An important gap in the literature is the lack of attention to the moderating effects of scale- and question-level characteristics on scale direction effects. To fill this gap, we conducted an experiment varying question type, scale direction, scale length, and scale labeling. This study is the first to experimentally manipulate scale features. It will allow us to tease apart the moderating effects of scale and question feature on scale direction effects and to provide guidance on direction of scales.

Year of publication2015
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography - Keusch, F. (21)