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Web Survey Bibliography

Title The Effects of Adding a Mobile-Compatible Design to the American Life Panel
Year 2015
Access date 17.07.2015

This paper shows the mobile device adoption rate of the American Life Panel (ALP) after the introduction of the new responsive design, and compares the rates between tenured respondents that experienced the shift and a refreshment sample that only received the new responsive design, as well as other demographic variables. In particular, the change in behavior of the long-term panel members who saw the transition is examined. We discuss the implications of our findings for mobile-compatible web surveys.

Year of publication2015
Bibliographic typeConferences, workshops, tutorials, presentations