Web Survey Bibliography
In this exploratory study, WhatsApp survey data is compared to previously collected face-to-face, telephone and Web survey data. We did not find significant effects for non-differentiation and acquiescence between WhatsApp mode and the other modes. For acquiescence, respondents seem to show least bias in the WhatsApp survey and most bias in face-to-face interviews. For potential social desirable behavior, our findings are mixed. As regards to user experience, respondents expressed positive attitudes towards convenience of answering questions, but open-ended questions that need much text were not appreciated, and some respondents were worried about their privacy.
European survey research associaton conference 2015, ESRA, Reykjavik >>
Web survey bibliography - Haan, M. (3)
- Response Behavior in a Video-Web Survey: A Mode Comparison Study; 2016; Haan, M.; Ongena, Y. P.; Vannieuwenhuyze, J. T. A.; de Glopper, K.
- Using WhatsApp as a Survey Tool; 2015; Ongena, Y. P.; Haan, M.
- A Choice in Mode: A Solution for Increasing Response Rates of Hard-to-Survey Populations?; 2012; Haan, M., Ongena, Y. P.