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Web Survey Bibliography

Title The who, when, where and how of Smartphone research
Source Market & Social Research, 20, 2, pp. 29-46
Year 2012
Access date 22.07.2015

Mobile personal devices such as Smartphones have enabled a new method of survey data collection. It would seem that the pervasiveness of mobile phone device technology offers improvements such as penetration for difficult population demographics such as age, and the speed by which data can be collected. However, there is much controversy surrounding the use of mobile device technology for the purposes of data collection regarding the population representativeness of the data and the length of surveys that can be administered. This paper examines the validity of mobile device research data by comparing data from the same instrument collected via online. Our results suggest that data collected via a mobile device are as valid and in some cases superior to online data.

Year of publication2012
Bibliographic typeJournal article