Web Survey Bibliography
“If you’re doing a Web survey, you’re doing a mobile survey,” according to Michael Link, chief methodologist for Nielsen, recent American Association for Public Opinion Research president and a leading authority on mobile surveys. Indeed, in Pew Research Center’s American Trends Panel, a nationally representative, probability-based panel designed to be primarily Web-based, fully 27% of respondents completed their most recent survey on a smartphone (another 8% used a tablet to do so). With so many respondents taking Web surveys on smartphones, creating surveys with smartphone respondents in mind is critical. This includes both writing the questions with mobile respondents in mind and ensuring that your software properly renders the questions regardless of the type of device respondents are using. If surveys aren’t designed for completion on a smartphone, there can be data quality issues such as inaccurately recorded responses, lazy answers and skipped questions. Furthermore, if they become frustrated, smartphone respondents are more likely than others to abandon a survey altogether. Luckily there are things researchers can do to make surveys more smartphone-compatible. The following are eight tips for creating better surveys for completion on a smartphone.
Web survey bibliography - McGeeney, K. (7)
- Mode Effects in American Trends Panel: Bayesian Analysis of a Cross-classified Item-person Mixed Model...; 2016; Gill, Je.; Kolenikov, S.; McGeeney, K.
- The Effect of Using Text Messages for Survey Invitations and Reminders ; 2016; McGeeney, K.; Yan, H. Y.
- App vs. Web for Surveys of Smartphone Users: Experimenting with mobile apps for signal-contingent experience...; 2015; McGeeney, K.; Keeter, S.; Igielnik, R.; Smith, A.; Rainie, L.
- Tips for Creating Web Surveys for Completion on a Mobile Device; 2015; McGeeney, K.
- Advance Postcard Mailing Improves Web Panel Survey Participation; 2015; Bertoni, N.; Burkey, A.; Caldaro, M.; Keeter, S.; DiSogra, C.; McGeeney, K.
- App vs. Web for Surveys of Smartphone Users; 2015; Igielnik, R.; McGeeney, K.
- Mobile Browser Web Surveys: Testing Response Rates, Data Quality and Best Practices; 2013; McGeeney, K., Marlar, J.