Web Survey Bibliography

Title Rating scales can influence results
Source Quirk's Marketing Research Review, October 1986
Year 1986
Access date 01.09.2015

A summarized excerpt of a U.S. Department of Commerce study testing the merits of a seven-point rating scale versus a 10-point rating scale.

Year of publication1986-1990
Bibliographic typeJournal article

Web survey bibliography - 1986-1990 (40)