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Web Survey Bibliography

Title Rating scales can influence results
Source Quirk's Marketing Research Review, October 1986
Year 1986
Access date 01.09.2015
Abstract

A summarized excerpt of a U.S. Department of Commerce study testing the merits of a seven-point rating scale versus a 10-point rating scale.

Year of publication1986-1990
Bibliographic typeJournal article
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Web survey bibliography (8390)

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