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Web Survey Bibliography

Title GreenBook Research Industry Trends Report
Author Murphy, L. (Ed.)
Source GreenBook, 2015, Q1-Q2 Edition
Year 2015
Access date 23.09.2015

Welcome to the newest edition of the GreenBook Research Industry Trends Report, using data collected in Q1-Q2 of 2015. While we still track technology adoption, financial outlook, and the most innovative companies, the bulk of the study is dedicated to new topics such as understanding the evolving "Day in the Life" of research professionals. We look at the work they do and the tools they use, as well as at their views on the future of the industry.

One of our most popular topics is covered in this edition; we showcase the GRIT Top 50 supplier companies perceived to be most innovative and dive deeper into what makes a company truly innovative. For the first time, we also explore the most innovative client-side organizations. These sections are far more than brand trackers— they offer a window into what constitutes innovation in this industry with some surprising results.

We continue our series of thought-provoking commentaries written by GRIT supporters and important players in the industry. These expert opinions provide additional depth, perspective, and richer context for the report’s findings.

Year of publication2015
Bibliographic typeReports, seminars

Web survey bibliography - Reports, seminars (389)