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Web Survey Bibliography

Title Can a non-probabilistic online panel achieve question quality similar to that of the European Social Survey?
Source International Journal of Market Research, 57, 3, pp. 395-412
Year 2015
Database EBSCOhost
Access date 23.09.2015

Recently, Revilla and Saris (2012) showed, using data from the Netherlands, that the quality of responses (product of reliability and validity) in a probability-based online panel (LISS) can be similar to those from face-to-face surveys (European Social Survey round 4). However, most online panels select their members in a non probability-based way. They usually also send many more surveys per month to their panellists. Both together can generate professional respondents whose quality of answers may be different. Therefore, it makes sense to make a similar comparison for a non-probability-based online panel (Netquest). Although differences are found, the similarities prevail. Overall, we cannot say that one of the surveys has higher estimates of quality, when defined as the product of reliability and validity, than the other.

Year of publication2015
Bibliographic typeJournal article

Web survey bibliography - Revilla, M. (26)