Web Survey Bibliography
Title Comparison of Web, Mail, and Mixed-Mode Data Collection Methods in a Survey of R&D Funding
Author Brick, P. D., Kerwin, J., Levin, K., Cantor, D., O'Brien, J., Wang, A., Campbell, S., Shipp, S.
Access date 30.06.2004
Abstract Web surveys are rapidly becoming the predominate mode of data collection for a variety of reasons. For example, when the researcher has a relationship and previous interactions with the study population, the Web has been shown to be an effective method for data collection. Examples include surveys of customer and employee satisfaction, surveys of students in institutions of higher education and other situations where the researcher already has relatively good contact information and may even have auxiliary information on the respondents. Such surveys require a relatively complete sampling frame that includes email addresses. Increasingly, due to cost considerations, Web surveys are replacing surveys that previously had been fielded as mail or telephone data collections. While the move to Web data collection is underway, there are questions about how this change in mode may affect data quality. Previously published research has been limited in the outcome measures of quality examined, the populations studied, and the degree of rigor with which the studies have been carried out. In this paper, we present findings from a randomized experiment in a survey of applicants for federal R&D grants conducted in 2004. The population included in the experiment consists of investigators who applied for but did not receive a grant (i.e., nonawardees; N=1000). Limiting the experiment to this population of respondents eliminates any possibility of response being influenced by receipt of funding. Three data collection conditions will be compared: Web only, mail only, and a mode that combines both Web and mail. All three conditions will include telephone follow-up of nonrespondents. Outcome measures of interest include: response rates for each mode, both before and after telephone follow-up; data quality in terms of item nonresponse, distribution of response to specific items, length of responses to open-ended questions, and level of effort required to complete the survey.
Bibliographic typeConferences, workshops, tutorials, presentations
Year of publication2004
Web Survey Bibliography - Levin, K. (12)
- Multi-Mode Survey Administration: Does Offering Multiple Modes at Once Depress Response Rates?; 2013; Newsome, J., Levin, K., Langetieg, P., Vigil, M., Sebastiani, M.
- Best Approaches to Mode Order and Non-response Prompting in a Multi-Mode Survey; 2012; Newsome, J., Levin, K., Schafer, B., Vigil, M., Liu, W.
- Boosting Response Rates: Are There Optimal Times to Email Respondents?; 2007; Bennett-Harper, S., O'Brien, J., Levin, K., Davis, B., Shipp, S., Campbell, S., Sienkiewicz, R.
- Boosting Response Rates: Are There Optimal Times to E-mail Respondents?; 2006; Wood, E. W., O'Brien, J., Levin, K., Heller, T. H.
- The Impact of Follow-up Contacts od Survey Data and Response Rates; 2005; Westin, E., Harmon, M., Levin, K.
- Does Type of Pre-Notification Affect Web Survey Response Rates?; 2005; Harmon, M., Westin, E., Levin, K.
- Web, Mail, and Mixed-mode Data Collection in a Survey of Advanced Technology Program Applicants; 2004; Kerwin, J., Brick, P. D., Levin, K., Cantor, D., O'Brien, J., Campbell, S., Shipp, S., Wang, A.
- Comparison of Web, Mail, and Mixed-Mode Data Collection Methods in a Survey of R&D Funding; 2004; Brick, P. D., Kerwin, J., Levin, K., Cantor, D., O'Brien, J., Wang, A., Campbell, S., Shipp, S.
- Effects of sponsor identity and perceived data security on response rates and data quality; 2003; Davis, B., Levin, K., O'Brien, J., Wang, A., Gordon, A., Shipp, S.
- Examining Item Non-Response in a Mixed Mode Customer Satisfaction Study; 2002; Burr, M. A., Famolaro, T., Levin, K.
- Mode And Incentive Effects On Aspects Of Survey Administration And Data Quality; 2001; O’Brien, J. E., Levin, K., Hagerty, T., Greenlees, J. B., Saxon-Harrold, S. K. E., Kirsch, A....
- Examining Web vs. Paper Mode Effects In a Federal Government Customer Satisfaction Study; 2001; Burr, M. A., Levin, K., Becher, A.