Web Survey Bibliography

Title Respect Thy Respondent Part II: Good Manners for Web surveys
Author Featherston, F., Moy, L.
Year 2004
Access date 30.06.2004
Abstract At the 1992 AAPOR conference, we presented “Respect Thy Respondent! A Primer on Manners in Survey Research,” with our co-author Jason Lee. We wrote then that we must provide motivation, minimize burden, and treat the respondent with the utmost courtesy and sincerity. Twelve years later, we look at the evolution of web surveys and conclude that our interactions with web survey respondents can be thoughtless and impolite. Our paper focuses on three areas of web surveys that increase respondent frustration. First, our use of the web survey technology to “force” respondents into a choice is inappropriate. All respondents should be treated with respect even those who do not fit neatly into our few categories. Second, our use of web survey technology to “error check” respondent’s answers is ungracious. Some respondents are punished for their web survey efforts with symbols such as red stop signs that tell them their information has errors and they must redo it. Third, our web surveys reduce or eliminate the opportunity for respondents to comment on the data they provide, and this violates the norms of polite conversation. Even if we ultimately ignore respondent clarifications, it is mannerly to “listen” to respondent comments. Based on our testing questionnaires and implementing surveys, our paper provides positive and negative examples of web survey practices in each area. In addition, we discuss how our data may suffer from negative practices. As we move from paper surveys and telephone interviews to on-line data collection directly from respondents, we may have inadvertently taken a step backward in respecting our respondents. In this paper, we seek ways to prevent respondents from feeling that “No good deed goes unpunished.”
Year of publication2004
Bibliographic typeConferences, workshops, tutorials, presentations
Print

Web Survey Bibliography - The American Association for Public Opinion Research (AAPOR) 59th Annual Conference, 2004 (59)

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