Web Survey Bibliography

Title The Pollster’s Image, Computer Proliferation in America and What It Means to You!
Year 2004
Access date 30.06.2004
Abstract TIPP, a unit of TechnoMetrica Market Intelligence, conducts monthly polls for its media partners, the Investor's Business Daily and the Christian Science Monitor. In the summer of 2003, Congress passed a law creating a national database of telephone numbers that telemarketers are forbidden to call, the so-called “Do Not Call List”. Realizing that such laws can have a profound impact on the future of the public polling & research industry, TIPP has embarked on a research regiment aimed at addressing this important development. Our research has multiple goals:1. Develop a profile of those who “love” and “hate” pollsters. 2. Determine whether or not the general public clearly differentiates between researchers and telemarketers. 3. Determine the affect that different types of research topics have on willingness to participate (i.e., commercial vs. social & political topics). 4. Do households on the National Do Not Call List want pollsters to contact them? 5. Determine differences in public perception between telephone and online pollsters. With the above goals in mind and recognizing the importance of computers in today’s society, TIPP began tracking the incidence of computer ownership among American households in April 2002, and has been collecting data ever since. As of November 2003, more than 75% of American households own at least one computer. A corollary objective of our study is to take an in-depth look at some of the advantages & disadvantages of Internet vs. telephone polling. Can Internet surveys one day replace telephone surveys? Can truly representative and robust models be developed to project the results of Internet surveys to the general population? Our profiling of computer-less households & households owning at least one computer may play a significant role in answering these questions.
Year of publication2004
Bibliographic typeConferences, workshops, tutorials, presentations
Print

Web Survey Bibliography - The American Association for Public Opinion Research (AAPOR) 59th Annual Conference, 2004 (59)

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