Web Survey Bibliography

Title Applying New Methodologies in a Longitudinal Study of Young Conservative Jews
Author Keysar, A., Kosmin, B.
Source The American Association for Public Opinion Research (AAPOR) 59th Annual Conference, 2004
Year 2004
Access date 30.06.2004
Abstract This paper provides details on innovative methodological approaches applied to the ongoing Longitudinal Study of Young Conservative Jews. This panel study has followed the development of the religious and ethnic identity of a representative sample of over 1,000 Americans and Canadians who grew up in Conservative synagogues. The project began in 1995 with The Bar/Bat Mitzvah Survey and continued in 1999 with the ‘4-Up’ High School Survey. The 2003 College Years Survey is the third phase. The 2003 project combined quantitative and qualitative methods. It, like the previous two, included telephone interviews. But for the first time, we added in-depth discussions with some of the telephone survey respondents, aimed at enriching the quantitative survey data. We used two qualitative methodologies: traditional face-to-face focus groups, and new, moderated on-line bulletin board group discussions. This qualitative material put flesh on the skeleton of the telephone survey. Our integrated design was highly recommended by the president of AAPOR in his presidential address at the 2003 annual meeting. Using two different qualitative methodologies in the same project allowed us to evaluate them side by side. The face-to-face focus groups were useful in areas with large pockets of respondents. The on-line discussion group which lasted one week, was ideal for including college students widely spread across the U.S. and Canada. To our surprise, answers in the on-line discussion groups appeared to be more thoughtful and extended. Another lesson we learned is that it is difficult to recruit men for face-to-face meetings. To hear more from men, we recruited more male students for the online discussions. Our paper discusses the process of engaging young people in an ongoing longitudinal study. We share the challenges of “keeping the sample alive” over eight-year period. We also provide details on how to maintain high response rates among young adults.
Year of publication2004
Bibliographic typeConferences, workshops, tutorials, presentations
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