Web Survey Bibliography
The new 28 Questions to Help Buyers of Online Samples guide, is a revision of ESOMAR’s 26 Questions and is also designed to provide a standard set of questions a buyer can ask to determine whether a sample provider’s practices and samples fit with their research objectives. The questions help research buyers think about the issues relating to online samples.
We hope that companies post their own answers to the new 28 questions online to increase transparency and enable buyers to compare services of different suppliers.
Pete Cape, Global Knowledge Director, SSI and Editor of the text says: "The old questions were grounded in a world that saw panelists being communicated with via email about projects - no mention of routers or the blending of multiple disparate sample sources. We needed to change to reflect this and took the opportunity to update and revisit our question set. Our new 28 Questions represent evolution not revolution and remain the key questions to ask your supplier of online samples."
Web survey bibliography - ESOMAR (16)
- 28 Questions to Help Buyers of Online Samples; 2015; Cape, P. J.; Phillips, A.; Baker, R.; Cooke, M.; Ribeiro, E.; Terhanian, G.
- Global market research 2013; 2013
- Global market research 2012; 2012
- New Esomar survey on use of cookies and tracking technologies; 2011
- Global market research 2011; 2011
- 26 questions to help research buyers of online samples; 2008
- Using global online panels; 2008; Pearson, C., Smith, E., Ridlen, R., Zhang, H., Cooper, A
- The quest for on-line quality research; 2008; Rhall, T., Fine, B.
- ICC/ESOMAR International code on market and social research; 2007
- Global market research 2007; 2007
- Web 2.0 & panels. The shift from lectures to conversations; 2006; Cook, M., Buckley, N.
- The effect of conditioning when re-interviewing; 2006; Cartwright, T., Nancarrow, C.
- Global market research 2006; 2006
- Benefits and challenges of multi-sourcing. Understanding differences between sample sources; 2006; de Gaudemar, O.
- Attitudinal differences. Comparing people who belong to multiple versus single panels; 2006; Casdas, D., Fine, B., Menictas, C.
- Assessing individual respondents' quality. An innovative scoring system; 2006; Loeb, C.,Hartmann, A.