Web Survey Bibliography
Title Overnight or All Weekend? Comparing Two Online Omnibus Panel Surveys
Author Bauman, S.
Access date 30.06.2004
Abstract There has been much debate about the efficacy of online research methodologies, especially those that use recruited panels of respondents. Some studies have examined how results gathered from traditional RDD methods compare to those gathered from online panels. Others have compared the demographics of the online versus offline population. As Internet penetration has risen, those demographic differences have narrowed, although there are still substantial differences in educational status and income (Couper, 2000). Even given the potential pitfalls with these non-probability samples, Internet research has been embraced by the business community because the web offers savings in time and money while also giving flexibility in language, video and graphics. There are dozens of online panels to choose from, and many offer omnibus options. This paper will present the results from two identical surveys that were fielded on two different online omnibus surveys: one that used a more traditional omnibus schedule of a Friday- Monday field period and one that fielded overnight (from 5 p.m. to midnight) on a Wednesday. This paper compares the results from the two surveys in terms of demographic and substantive (content) questions. The results from the overnight omnibus were expected to differ demographically from those from the omnibus with the longer field period. However, of the 11 demographic questions, only gender and age showed significant differences. More importantly, on the content questions no significant differences were found across the 15 measures, meaning that the business decisions or conclusions from each study were consistent. In addition, the data from the two surveys is compared with similar questions fielded by RDD methods from Gallup, CBS News and NBC News/Wall Street Journal. Again, differences between the Internet panel samples and the phone samples were small.
Bibliographic typeConferences, workshops, tutorials, presentations
Year of publication2004
Web Survey Bibliography - Bauman, S. (5)
- Overnight or All Weekend? Comparing Two Online Omnibus Panel Surveys; 2004; Bauman, S.
- Effective Use of the Internet for Survey Research; 2001; Airey, J., Bauman, S.,
- Going Global: Issues in Applying Internet; 2001; Bauman, S., Jobity, N., Wilson, D., Atak, H., Deis, M., Airey, J.
- Invites, intros and incentives: lessons form a web survey; 2000; Bauman, S., Jobity, N., Airey, J., Atak, H.
- Effective Use of Web-Based Technology: Usign the Internet for Data Collection and Communication Applications...; 1998; Airey, J., Bauman, S., Atak, H.