Web Survey Bibliography
Although 101-point feeling thermometer questions are frequently used in population surveys and political polls, the measurement error associated with this question type has raised some concerns. One challenge of using this type of question arises from the tendency for respondents to round their answers. That is, rather than providing a precise answer, respondents provide an answer that is divisible by 5 which on at least some occasions is rounded up or down from a more precise (unrounded) value. Several national surveys currently use an open-ended numeric text input format for the feeling thermometer questions, which may exacerbate the response rounding. This study presents findings from two Web survey experiments that examine six formats of 101-point rating scales. The findings show that visual analog scales (VAS) result in fewer rounded answers than open-ended numeric text input, while item nonresponse rates are similar across these questions types. Also, responding to VAS tends to be easier than open-ended format. This study concludes by discussing the application of VAS for feeling thermometer questions and future research directions.
Web survey bibliography - Liu, M. (13)
- Examining Completion Rates in Web Surveys via Over 25,000 Real-World Surveys; 2017; Liu, M.; Wronski, L.
- Data collection mode differences between national face-to-face and web surveys on gender inequality...; 2017; Liu, M.
- Improving survey response rates: The effect of embedded questions in web survey email Invitations; 2017; Liu, M.; Inchausti, N.
- Comparing acquiescent and extreme response styles in face-to-face and web surveys; 2017; Liu, M.; Conrad, F. G.; Lee, S.
- Web survey experiments on matrix questions; 2017; Liu, M.
- Comparison of Face-to-Face and Web Surveys on the Topic of Homosexual Rights; 2016; Liu, M.; Wang, Yic.
- Comparing data quality between online panel and intercept samples; 2016; Liu, M.
- Mode Effect on Racial Sensitive Questions between W eb and Computer-assisted Self-interview ; 2016; Liu, M.; Wang, Y.; Lepkowski, J. M.
- The Impact of Scale Direction, Alignment and Length on Responses to Rating Scale Questions in a Web...; 2016; Keusch, F.; Liu, M.; Yan, T.
- An experiment testing six formats of 101-point rating scales; 2015; Liu, M.; Conrad, F. G.
- Data collection mode effect on feeling thermometer questions: A comparison of face-to-face and Web surveys...; 2015; Liu, M., Wang, Yi.
- Predictors of Completion Rates in Online Surveys; 2015; Cho, S.; Cohen, Jo.; Kuriakose, N.; Liu, M.
- Data Collection Mode Effects On Political Knowledge; 2014; Liu, M., Wang, Y.