Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Comparison of preservation values between Internet and interview survey modes: the case of Dokdo, South Korea
Year 2015
Database Taylor & Francis Online
Access date 17.12.2015

With the increase in employment of Internet surveys, there is a need to address how this survey mode affects inferences. Internet and interview modes are compared in estimating the preservation value of Dokdo, South Korea. Estimates of willingness to pay in the Internet survey are smaller than those in the interview survey. This may be attributable to the interview respondents being conscious of the presence of the interviewers, given the social importance of Dokdo to Koreans. Internet surveys may be effective in reducing overestimation of the willingness to pay in situations where potential social desirability is present.

Year of publication2014
Bibliographic typeJournal article