Web Survey Bibliography

Title Web panel surveys – a challenge for official statistics
Source 2014 International Symposium
Year 2015
Access date 21.12.2015
Full text pdf (303 KB)
Abstract During the last decade, web panel surveys have been established as a fast and cost-efficient method in market surveys. The rationale for this is new developments in information technology, in particular the continued rapid growth of internet and computer use among the public. Also growing nonresponse rates and prices forced down in the survey industry lie behind this change. However, there are some serious inherent risks connected with web panel surveys, not least selection bias due to the self-selection of respondents. There are also risks of coverage and measurement errors. The absence of an inferential framework and of data quality indicators is an obstacle against using the web panel approach for high-quality statistics about general populations. Still, there seems to be increasing challenges for some national statistical institutes by a new form of competition for ad hoc statistics and even official statistics from web panel surveys. This paper explores the question of design and use of web panels in a scientifically sound way. An outline is given of a standard from the Swedish Survey Society for performance metrics to assess some quality aspects of results from web panel surveys. Decomposition of bias and mitigation of bias risks are discussed in some detail. Some ideas are presented for combining web panel surveys and traditional surveys to achieve controlled cost-efficient inference.
Year of publication2014
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2014 (332)

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