Web Survey Bibliography
With the exploding use of Internet surveys, research efforts and data quality are increasingly subject to the effects of respondents who do not give the required attention to survey questions and who speed through the survey, or who intentionally cheat with their answers. We investigate respondent integrity and data quality for samples drawn from a “Regular” online panel and from Amazon's MTurk. New metrics for assessing sample integrity and online data quality are introduced. Overall, MTurk respondents in both respondent groups took less time to answer questions. The non-USA MTurk group deviated most from correct answers in attention filter questions and had more duplicate IP addresses. In addition, the results from the three Internet sample sources are substantively different. The choice of an Internet survey sample vendor is critical, as it can impact sample composition, respondent integrity, data quality, data structure and substantive results.
Web survey bibliography - Smith, S. M. (8)
- A multi-group analysis of online survey respondent data quality: Comparing a regular USA consumer panel...; 2016; Golden, L.; Albaum, G.; Roster, C. A.; Smith, S. M.
- Internet-Based Surveys: Methodological Issues; 2014; Albaum, G., Brockett, P., Golden, L., Han, V., Roster, C. A., Smith, S. M., Wiley, J. B.
- Topic sensitivity and research design: effects on internet survey respondents' motives; 2014; Albaum, G., Roster, C. A., Smith, S. M.
- Why People Agree to Participate in Surveys; 2012; Albaum, G., Smith, S. M.
- The impact of two-stage highly interesting questions on completion rates and data quality in online...; 2012; Hansen, J. M., Smith, S. M.
- Visiting item non-responses in internet survey data collection; 2011; Albaum, G., Roster, C. A., Smith, S. M., Wiley, J. B.
- Designing Web Surveys in Marketing Research: Does Use of Forced Answering Affect Completion Rates?; 2010; Albaum, G., Roster, C. A.,Wiley, J. B., Rossiter, J., Smith, S. M.
- Fundamentals of Marketing Research; 2004; Smith, S. M., Albaum, G.