Web Survey Bibliography

Title Exploration of Physicians Who Choose to Respond Online
Year 2004
Access date 30.06.2004
Abstract Given the proliferation of the Internet, survey researchers are turning more often to Web-based surveys (either exclusively or in conjunction with traditional methods), including for research with hard to reach professionals such as physicians. This trend has raised a number of questions as to its impact on sample representativness. A recent mail survey of physicians (sampled from the American Medical Association database) conducted by Harris Interactive and the Commonwealth Fund allowed physicians to complete either the paper version of the survey or to complete the survey online. A total of 1,837 physicians completed the survey (response rate of 52%). Of these, 157 (9%) completed the survey online. This survey asked about a wide range of topics including observation of medical problems and errors, use of technology, satisfaction with current practice, and other topics. Using data from this study, we explore the following questions: 1) Is the profile of physicians who choose to respond online different from those who respond via mail?; 2) Are the views of physicians who choose to respond online different from those who respond via mail?; 3) If differences exist, do they persist after controlling for demographic factors and practice profiles; and 4) Do differences vary by topic. By analyzing the results of this survey by participants’ chosen method of response, this paper addresses selected concerns about potential biases in online survey research, while also providing information about the characteristics of physicians who prefer to respond to surveys online. This information will allow us to better evaluate the viability of recruiting physicians for online surveys, whether there are any inherent biases in using this method, and whether some topics may be more appropriate than others for online surveys of physicians.
Year of publication2004
Bibliographic typeConferences, workshops, tutorials, presentations
Print

Web Survey Bibliography - The American Association for Public Opinion Research (AAPOR) 59th Annual Conference, 2004 (59)

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