Web Survey Bibliography
Title Improving Survey Response Rates in Online Panels: Effects of Low-Cost Incentives and Cost-Free Text Appeal Interventions
Author Pedersen, M. J.; Nielsen, C. V.
Source Social Science Computer Review, 34, 2, pp. 229-243
Year 2016
Database Sage Publications
Access date 27.02.2016
Abstract Identifying ways to efficiently maximize the response rate to surveys is important in survey-based research. However, evidence on the response rate effect of donation incentives and especially altruistic and egotistic text appeal interventions is sparse and ambiguous. Via a randomized survey experiment among 6,162 members of an online survey panel, this article shows how low-cost incentives and cost-free text appeal interventions may affect the survey response rate in online panels. The experimental treatments comprise (a) a cash prize lottery incentive, (b) two donation incentives that promise a monetary donation to a good cause in return for survey response, (c) an egotistic text appeal, and (d) an altruistic text appeal. Relative to a control group, we find higher response rates among recipients of the egotistic text appeal and the lottery incentive. Donation incentives yield lower response rates.
Access/Direct link Journal Homepage (Abstract) / (Full text)
Year of publication2016
Bibliographic typeJournal article
Web survey bibliography - Denmark (31)
- Representative web-survey!; 2016; Linde, P.
- Correcting for non-response bias in contingent valuation surveys concerning environmental non-market...; 2015; Bonnichsen, O.; Boye Olsen, S.
- The effect of multiple reminders on response patterns in a Danish health survey; 2015; Christensen, A. I.; Ekholm, O.; Kristensen, P. L.; Larsen, F. B.; Vinding, A. L.; Gluemer, C.; Juel,...
- Disclosure of sensitive behaviors across self-administered survey modes: a meta-analysis; 2014; Gnambs, T., Kaspar, K.
- Self-reported cheating in web surveys on political knowledge; 2014; Jensen, C., Thomsen, J. P. F.
- Improving Survey Response Rates in Online Panels Effects of Low-Cost Incentives and Cost-Free Text Appeal...; 2014; Pedersen, M. J., Nielsen, C. V.
- Online Qualitative Research – Personality Matters ; 2014; Tress, F., Doessel, C.
- Is it what you say, or how you say It? An experimental analysis of the effects of invitation wording...; 2014; Fazekas, Z., Wall, M. T., Krouwel, A.
- Measuring Mobile Phone Use: Self-Report Versus Log Data; 2013; Boase, J., Ling, R.
- Effect of survey mode on response patterns: comparison of face-to-face and self-administered modes in...; 2013; Illemann Christensen, A., Ekholm, O., Gluemer, C., Juel, K.
- ESSnet Data: Collection for Social Surveys using Multiple Modes; 2013; Sattelberger, S., Blanke, K.
- A Framework for the Collection of Universal Client Side Paradata (UCSP); 2012; Kaczmirek, L.
- Does survey experience affect respondents’ reported level of satisfaction?; 2012; Schultz Christensen, A., Ladenburg, J.
- Efficiency of Different Recruitment Strategies for Web Panels; 2012; Hansen, K. M., Pedersen, R. T.
- “Don’t know” the difference - An experimental comparison between Web and CATI; 2011; Schielicke, A.-M., Degen, M.
- On Affordances and Technological Intersubjectivity; 2011; Vatrapu, R.
- Usability and burden measurement in online forms; 2011; Thomsen, P.
- Dynamic Data Editing in online data collection for the Vacant Positions Survey; 2011; Stax, H.-P.
- Utilizing Web Technology in Business Data Collection: Some Norwegian, Dutch and Danish Experiences; 2011; Snijkers, G., Haraldsen, G., Stax, H.-P.
- Does the Inclusion of a Cost Attribute in Forced and Unforced Choices Matter? Results from a Web Survey...; 2011; Pedersen, L. B., Kjaer, T., Kragstrup, J., Gyrd-Hansen, D.
- Utilizing Web Technology in Business Data Collection: Some Norwegian, Dutch and Danish Experiences; 2011; Haraldsen, G., Snijkers, G., Roos, M., Sundvoll, A., Vik, T., Stax, H.-P.
- Examination of a ’Web Mode Effect’. An Experimental Comparison of Web and Paper Based Surveys...; 2011; Shamshiri-Petersen, D., Clement, S. L.
- The impact of incentives and interview methods on response quantity and quality in diary- and booklet...; 2010; Bonke, J., Fallesen, P.
- Measuring Internet And Press Audience In The Media Convergence Era. In Search Of A New Paradigm In Researching...; 2009; Pawlak, J., Póltorak, M.
- Choosing Between Internet and Mail Survey Modes for Choice Experiment Surveys Considering Non-Market...; 2009; Boye Olsen, S.
- Using mobile phones to measure TV-broadcast quality; 2009; Wieland, J. L., Puggaard, B.
- Differential response rates in postal and Web-based surveys in older respondents; 2009; Bech, M., Kristensen, M. B.
- Response rate and completeness of questionnaires: A randomized study of internet versus Paper-and-Pencil...; 2007; Holm- Christensen, K., Hjollund, H. N., Basnov, M., Kongsved, S. M.
- The impact of material incentives on response quantity, response quality, sample composition, survey...; 2004; Goeritz, A.
- Willingness to Pay for Organic Foods: A Comparison between Survey Data and Panel Data from Denmark ; 2002; Millock, K.; Hansen, L.G.; Wier, M.; Andersen, L.M
- Online Research: Methoden, Anwendungen und Ergebnisse ; 1999; Batinic, B., Bandilla, W., Graef, L., Werner, A.