Web Survey Bibliography
Title Web Surveys Optimized for Smartphones: Are there Differences Between Computer and Smartphone Users?
Author Andreadis, I.
Source methods, data, analyses, 9, 2, pp. 213-228
Year 2015
Access date 01.03.2016
Full text PDF (691 KB)
Abstract This paper shows that computer users and smartphone users taking part in a web survey optimized for smartphones give responses of almost the same quality. Combining a design of one question in each page and innovative page navigation methods, we can get high quality data by both computer and smartphone users. The two groups of users are also compared with regard to their precisely measured item response times. The analysis shows that using a smartphone instead of a computer increases about 20% the geometric mean of item response times. The data analyzed in this paper were collected by a smartphone-friendly web survey. All question texts are short and the response buttons are large and easy to use. As a result, there are no significant interactions between smartphone use and either the length of the question or the age of the respondent. Thus, the longer response times among smartphone users should be explored in other causes, such as the likelihood of smartphone users being distracted by their environment.
Access/Direct link Journal Homepage (abstract) / (full text)
Year of publication2015
Bibliographic typeJournal article
Web survey bibliography - methods, data, analyses (13)
- Analyzing Survey Characteristics, Participation, and Evaluation Across 186 Surveys in an Online Opt-...; 2017; Revilla, M.
- Retrospective Measurement of Students’ Extracurricular Activities with a Self-administered Calendar...; 2016; Furthmueller, P.
- Privacy Concerns in Responses to Sensitive Questions. A Survey Experiment on the Influence of Numeric...; 2016; Bader, F., Bauer, J., Kroher, M., Riordan, P.
- Ballpoint Pens as Incentives with Mail Questionnaires – Results of a Survey Experiment; 2016; Heise, M.
- Non-Observation Bias in an Address-Register-Based CATI/CAPI Mixed Mode Survey; 2016; Lipps, O.
- Online Surveys are Mixed-Device Surveys. Issues Associated with the Use of Different (Mobile) Devices...; 2016; Toepoel, V.; Lugtig, P. J.
- The Effects of Questionnaire Completion Using Mobile Devices on Data Quality. Evidence from a Probability...; 2015; Bosnjak, M.; Struminskaya, B.; Weyandt, K.
- Are Sliders Too Slick for Surveys? An Experiment Comparing Slider and Radio Button Scales for Smartphone...; 2015; Aadland, D.; Aalberg, T.
- Evaluation of an Adapted Design in a Multi-device Online Panel: A DemoSCOPE Case Study; 2015; Arn, B.; Klug, S.; Kolodziejski, J.
- Maximizing Data Quality using Mode Switching in Mixed-Device Survey Design: Nonresponse Bias and Models...; 2015; Axinn, W.; Gatny, H. H.; Wagner, J.
- Web Surveys Optimized for Smartphones: Are there Differences Between Computer and Smartphone Users?; 2015; Andreadis, I.
- Mode System Effects in an Online Panel Study: Comparing a Probability-based Online Panel with two Face...; 2015; Struminskaya, B.; De Leeuw, E. D.; Kaczmirek, L.
- Development and validation of a single- item scale for the relative assessment of physical attractiveness...; 2013; Lutz, J.; Kemper, C. J.; Beierlein, C.; etc.