Web Survey Bibliography
Title The use and positioning of clarification features in web surveys
Author Metzler, A., Kunz, T., Fuchs, M.
Year 2016
Access date 01.03.2016
Full text pdf (257 KB)
Abstract Clarification features are used in Web surveys to improve the quality of responses. It is generally advised to place clarification features after the question stem. However, based on initial findings of an eye-tracking study (Kunz & Fuchs, 2012), we expected that the optimal position depends on the respective stage of the question-answer process as it is referred to by the clarification feature. In three Web surveys, the use and positioning of clarification features were tested in open-ended questions, with three different positions being experimentally varied: before the question stem, after the question stem, and after the answer box. Results indicated that contrary to expectations, the optimal position of clarification features did not differ depending on the respective stage of the question-answer process. Clarification features were principally most effective when they were positioned after the question stem, whereas clarification features placed before the question stem were least effective in improving the quality of responses.
Access/Direct link Journal Homepage (abstract) / (full text)
Year of publication2015
Bibliographic typeJournal article
Web survey bibliography - Kunz, T. (9)
- Dynamic Instructions in Check-All-That-Apply Questions ; 2016; Kunz, T.; Fuchs, M.
- The use and positioning of clarification features in web surveys; 2016; Metzler, A., Kunz, T., Fuchs, M.
- Rating Scales in Web Surveys: A Test of New Drag-and-Drop Rating Procedures; 2015; Kunz, T.
- Instant Interactive Feedback in Grid Questions: Reminding Web Survey; 2014; Kunz, T., Fuchs, M.
- Using Eye Tracking Data to Understand Respondent's Processing of Rating Scales; 2013; Kunz, T., Fuchs, M.
- Use of Drag-and-Drop Rating Scales in Web Surveys and Its Effect on Survey Reports and Data Quality; 2013; Kunz, T.
- Reducing Response Order Effects in Check-All-That-Apply Questions by Use of Dynamic Tooltip Instructions...; 2013; Kunz, T., Fuchs, M.
- Effects of Static versus Dynamic Formatting Instructions for Open-Ended Numerical Questions in Web Surveys...; 2012; Kunz, T., Fuchs, M.
- Video enhanced web survey; 2011; Fuchs, M., Kunz, T., Gebhard, F.