Web Survey Bibliography

Title Collecting Data from mHealth Users via SMS Surveys: A Case Study in Kenya
Source Survey Practice, 9, 1
Year 2016
Access date 14.03.2016
Full text pdf (645 KB)
Abstract We report results from a set of experimental surveys designed to assess the feasibility of using SMS surveys to collect data on users of a mHealth service in Kenya. We sent a short set of five or six questions to all new users of Mobiles for Reproductive Health, an SMS-based service in Kenya which provides information on family planning methods. The timing of the survey, the talk-time incentive offered for completing the survey, and access to the family planning service were randomized to estimate the impact of these factors on response rates. In addition, a subset of users was sent a second follow-up survey 5 to 11 weeks later. We find that 39.5 percent of users began the first survey and 20.9 percent of users completed all questions on the first survey. In contrast, 28.4 percent of users began the second survey and 14.1 percent of users completed the second survey. The vast majority of responses received were properly formatted and comprehensible. Survey timing, survey incentives for completion, and access to treatment had no effect on the response rates for either the first or second surveys. Our results indicate that SMS surveys are a feasible mode of data collection for our population of interest and, for this population, do not require individual financial incentives to encourage response.
Year of publication2016
Bibliographic typeJournal article

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