Web Survey Bibliography
Title Evaluation of an Adapted Design in a Multi-device Online Panel: A DemoSCOPE Case Study
Author Arn, B.; Klug, S.; Kolodziejski, J.
Source methods, data, analyses
Year 2015
Access date 15.03.2016
Full text PDF (2.7 MB)
Abstract
In this paper, we look at the challenge of optimizing survey layout in online research to enable multi-device use. Several studies provide useful advice on target-oriented implementation of web design for CAWI surveys. This paper presents results of the implementation of a new adapted design at the panel of DemoSCOPE that allows the participants to take part in a survey on multiple (especially mobile) devices. To evaluate this adapted design, we compare interview data and question timing of panellists who participated in an insurance study before and after the design transition. Central key figures concerning the completion rate, item non-response, open questions, straightlining, timing of single questions and the length of the total interview are presented. In addition, we have presented examples of both old and new design to the community and invited them to assess these examples concerning orientation, color, design and usability. We evaluate the differences in these assessments before and after the design transition for smartphone and desktop users. We end with suggestions for best practice for online studies on different devices.
Access/Direct link Gesis Volume 9, 2015 | Issue 2
Year of publication2015
Bibliographic typeJournal article
Web survey bibliography - methods, data, analyses (13)
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- Ballpoint Pens as Incentives with Mail Questionnaires – Results of a Survey Experiment; 2016; Heise, M.
- Non-Observation Bias in an Address-Register-Based CATI/CAPI Mixed Mode Survey; 2016; Lipps, O.
- Online Surveys are Mixed-Device Surveys. Issues Associated with the Use of Different (Mobile) Devices...; 2016; Toepoel, V.; Lugtig, P. J.
- The Effects of Questionnaire Completion Using Mobile Devices on Data Quality. Evidence from a Probability...; 2015; Bosnjak, M.; Struminskaya, B.; Weyandt, K.
- Are Sliders Too Slick for Surveys? An Experiment Comparing Slider and Radio Button Scales for Smartphone...; 2015; Aadland, D.; Aalberg, T.
- Evaluation of an Adapted Design in a Multi-device Online Panel: A DemoSCOPE Case Study; 2015; Arn, B.; Klug, S.; Kolodziejski, J.
- Maximizing Data Quality using Mode Switching in Mixed-Device Survey Design: Nonresponse Bias and Models...; 2015; Axinn, W.; Gatny, H. H.; Wagner, J.
- Web Surveys Optimized for Smartphones: Are there Differences Between Computer and Smartphone Users?; 2015; Andreadis, I.
- Mode System Effects in an Online Panel Study: Comparing a Probability-based Online Panel with two Face...; 2015; Struminskaya, B.; De Leeuw, E. D.; Kaczmirek, L.
- Development and validation of a single- item scale for the relative assessment of physical attractiveness...; 2013; Lutz, J.; Kemper, C. J.; Beierlein, C.; etc.