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Web Survey Bibliography

Title Options for Fielding and Analyzing Web Surveys
Year 2016
Access date 04.04.2016
Abstract Web surveys can be conducted relatively fast and at relatively low cost. However, Web surveys are often conducted with non-probability samples and therefore a major concern is generalizability. There are two main approaches to address this concern: One, find a way to conduct Web surveys on probability samples without losing most of the cost and speed advantages (e.g., by using mixed mode approaches and probability-based panel surveys). Two, make adjustments (e.g., propensity scoring, post-
stratication, GREG) to non-probability samples using auxiliary variables. We review both of these approaches as well lessor-known ones such as respondent driven sampling. There are many different ways Web surveys can solve the challenge of generalizability. Rather than adopting a one-size-fits-all approach, we conclude that the choice of approach should be commensurate with the purpose of the study.


Year of publication2016
Bibliographic typeJournal article

Web survey bibliography (4086)