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Web Survey Bibliography

Title Assessing targeted approach letters: effects in different modes on response rates, response speed and sample composition
Author Lynn, P.
Year 2016
Access date 11.04.2016
Presentation pdf (207 KB)
Abstract This presentation reports the results of a randomised experiment in which members of a general population panel (n = 2,733) were sent either targeted or standard letters in advance of a wave of data collection. The experiment was run both in a single-mode CAPI context and in a mixed-mode web/CAPI context. Effects on response rate and response speed are assessed overall and for subgroups and conditional on previous wave response behaviour. Overall sample composition is also assessed. Implications for targeted procedures are discussed.
Year of publication2015
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography - Lynn, P. (35)