Web Survey Bibliography
Title Eye-tracking Social Desirability Bias
Author Kaminska, O.; Foulsham, T.
Source Bulletin of Sociological /Bulletin de Méthodologie Sociologique, 130, 1, pp. 73-89
Year 2016
Database SAGE Journals Online
Access date 19.04.2016
Full text pdf (161 KB)
Abstract Eye tracking is now a common technique studying the moment-by-moment cognition of those processing visual information. Yet this technique has rarely been applied to different survey modes. Our paper uses an innovative method of real-world eye tracking to look at attention to sensitive questions and response scale points, in Web, face-to-face and paper-and-pencil self-administered (SAQ) modes. We link gaze duration to responses in order to understand how respondents arrive at socially desirable or undesirable answers. Our novel technique sheds light on how social desirability biases arise from deliberate misreporting and/or satisficing, and how these vary across modes.
Access/Direct link SAGE Journals (Abstract) / (Full text)
Year of publication2016
Bibliographic typeJournal article
Web survey bibliography - Kaminska, O. (10)
- Eye-tracking Social Desirability Bias; 2016; Kaminska, O.; Foulsham, T.
- Understanding Society Innovation Panel Wave 7: Results from Methodological Experiments; 2015; Blom, A. G.; Burton, J.; Booker, C. L.; Cernat, A.; Fairbrother, M.; Jaeckle, A.; Kaminska, O.; Keusch...
- The untold story of multi-mode (online and mail) consumer panels; 2014; McCutcheon, A. L., Rao, K., Kaminska, O.
- Tailoring mode of data collection in longitudinal studies; 2013; Kaminska, O., Lynn, P.
- Understanding Society Innovation Panel Wave 5: results from methodological experiments; 2013; Auspurg, K., Burton, J., Cullinane, C., Delavande, A., Fumagalli, L., Iacovou, M., Jaeckle, A., Kaminska...
- The Role of Mode Preference Questions in Predicting Mode-Specific Response Propensities; 2013; Lynn, P., Kaminska, O.
- An Initial Look at Non-Response and Attrition in Understanding Society; 2012; Lynn, P., Burton, J., Kaminska, O., Knies, G., Nandi, A.
- Understanding Society Innovation Panel Wave 4: Results from Methodological Experiments; 2012; Burton, J., Budd, S., Kaminska, O., Uhrig, S. C. N., Brown, M., Calderwood, L.
- Weighting Strategy for Understanding Society; 2010; Lynn, P., Kaminska, O.
- My Cell Phone’s Ringing, “Caller Unknown,” Now What? Usage Behavior Patterns Among...; 2008; Buskirk, T. D., Rao, K., Kaminska, O.