Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Surveying American Indian and Alaska Native Parents : Identifying Characteristics of Survey Mode Preference
Year 2016
Access date 01.06.2016
With access to the Internet widespread, the research community is increasingly utilizing multi-mode and web-based surveys as a means to reduce costs and respondent burden (Couper 2008; Dillman, Smyth, and Christian 2009). However, little is known about how preexisting cultural norms, demographics, and access to technology may affect respondent mode preferences. Our team previously conducted an experiment that found that the introduction of a web option did not influence the response rates of low-income parents, and that parents’ mode preference was not influenced by whether the advance letter offered a choice of web or phone or the advance letter only offered web. In a study of children and families in American Indianand Alaska Native (AI/AN) communities, our team anticipates to survey 800 parents of preschool-age children, offering web and telephone modes. We will examine the response rates overall and by mode, as well as examine age, gender, location, and ethnicity in regard to response mode preference. We will explore associations with respondents’ mode selection, examining survey methodology factors such as consistent presentation of available survey mode options in advance materials, as well as non-response follow-up efforts, including reminder letters, emails, and on-site parent meetings between a nationally representative sample of parents with pre-school age children and our current sample. We will also explore information collected by field staff regarding access to reliable internet services in the community and examine reported reasons of mode preference by phone respondents. Exploring these associations in depth can help us to detect patterns in survey mode preference for AI/AN parents with young children and inform future surveys about the benefits of different mode options.
Year of publication2016
Bibliographic typeConferences, workshops, tutorials, presentations